Right to prevent processing for purposes of direct marketing

 17.(1) A person is entitled at any time, by a written notice to a data controller, to require the data controller at the end of a 21 day period to cease processing for the purposes of direct marketing, personal data in respect of which he is the data subject.

(2) Where the High Court is satisfied, on the application of a data subject who has given notice under subsection (1), that the data controller has failed to comply with the notice, the Court may order the data controller to take such steps for complying with the notice as the Court sees fit.

(3) For the purposes of this section “direct marketing” means the communication, by whatever means, of any advertising or marketing material which is directed to particular individuals.